Ten Percent Luck


Brand Identity
Brand Collaterals
Brand Renewal Concept
Brand Publication

Photo Direction
The creation was specifically made for the hustler; youngsters who push their luck in order to reach their dreams. They envisage the dreams of becoming big, leaving their home in a hurry, with a gentle hope in achieving one.  Seizing all opportunity, rushing their way from one coffee shop to another, passing false encounter until they meet the right possibility.

A four-leaf clovers are believed to give the finder good luck. It's rather unusual to find one, so the appearance of the image itself leaves a good impression: a favored hunch, a fateful encounter, A marks of a fortuitous luck. Ten Percent Luck aims to envision those will. It brings joys to its user, makes a good companion and become the ultimate matchmaker between you and your blessings.



Mark








An Experimental Design Studio, focusing on a band of layers & deliverables. 






























































An Experimental












Design Studio, focusing on a band of layers & deliverables.