Brand Identity
Single Campaign
Digital Presence
New Album (On Going)

This identity change's primary purpose is to adjust the Reality Club identity's visual elements to be more neutral and applicable in every use, whether in digital or physical form. Moreover, it also means balancing the latest single release in 2021- present with varied visual themes, formats, and impressions, even more so for various mediums and visual output in the future.

We renewed the custom script font "Club" in the previous logotype to present a smooth transition yet equal form between the last visual identity and the newest one. This custom script font will be more adaptive and have a timeless characteristic.